Please note this role is based at our office in Kemble three days per week, with two days worked from home.

Searching for your next adventure? Looking to join a growing company with great prospects? Then come and join one of the UK’s largest outdoor retailers as our CRM Manager.

As part of the Cotswold Outdoor Group,  Cotswold Outdoor is joined by  Runners Need and  Snow + Rock to support outdoor enthusiasts by providing excellent customer service and a range of products from world leading brands, all whilst promoting and encouraging sustainability!

Please note this role is 40 hours per week.

How will you make an impact?

• Developing and executing CRM strategies across the full customer lifecycle
• Planning and delivering targeted omnichannel campaigns aligned with marketing goals
• Optimising customer journeys and personalising communications through segmentation and automation
• Driving loyalty and retention by analysing data and engaging at-risk customers
• Managing CRM platforms and ensuring seamless integration with other systems
• Reporting on campaign performance and continuously testing to improve results
• Ensuring data quality and compliance with privacy laws
• Collaborating across teams to promote a customer-first mindset
• Supporting and mentoring junior CRM team members

You’ll fit right in if…

• You bring strong CRM, email marketing or loyalty experience in retail, direct to customer or omnichannel
• You’re proficient with CRM platforms like Salesforce Marketing Cloud, Klaviyo, or Braze
• You’re comfortable with data analysis, segmentation, A/B testing, and campaign tracking
• You have basic HTML skills and a strong understanding of data privacy regulations (GDPR, CAN-SPAM, CCPA)
• You have experience with loyalty programs, ecommerce platforms, or creative personalisation (desireable)
• You’re passionate about customer experience and data-driven marketing

What’s in it for you?

Colleagues make a company, so we believe in offering a total rewards package that’s more than just base salary. As part of our team you’ll receive:

• Base salary of £60,000 – £65,000 per annum
• Bonus of up to £3,750 per annum
• 40-60% discount across our range of products
• 33 days holiday (inclusive of bank holidays)
• Company pension scheme
• Access to Perkbox, allowing you to save money all year round. Whether it’s supermarket savings or days out, the daily coffee or a summer holiday – there’s something to suit everyone’s lifestyle
• Critical Illness cover
• Life Assurance
• Private Medical Insurance

But there's more, for a full list of what we offer check out our website –  Rewards And Benefits.

Applications from all genders and backgrounds encouraged

We aim to be an inclusive employer, where difference is celebrated, respected and encouraged. We truly believe that diversity of experience, perspectives, and background leads to a better organisation for our employees and customers, creating a learning environment and organisational culture that leverage diversity, allowing us all to flourish and keep our business growing.

This advert may close early if sufficient applications are received. Your application will be held in our recruitment database and processed in line with our privacy policy, visible on our website.